In 2021: Pullce, the app from a Cuban engineer in Miami that allows you to earn cashback

Cuban Ariel Eduardo Morales Malpica, a Miami resident, created an app that generates benefits to its users with cashback, his name is Pullce.

Many companies have cashback rewards programs to encourage the use of credit cards. The cardholder receives points or a monetary amount known as cashback. This is the principle behind the design of Pullce, an app that generates benefits for both consumers and companies that offer goods or services.

Ariel Eduardo Morales is an engineer and specializes in cloud computing. He graduated from the Universidad de Ciencias Informáticas de Cuba in 2009 and later emigrated to Ecuador where he lived for two years. He then traveled to the United States and settled with his family in Miami.

What is Pullce?

It is a platform, with its own app, that allows the customer to access discount offers at the end of the month, the typical cashback we know, simply by shopping at local businesses in Miami.

The app has two fundamental characteristics that identify it. In addition to getting cashback for using your credit or debit card in purchases in physical stores or online, you can scan the receipt of the markets supported on our platform and get points or discounts depending on the brand that has promotions at that moment.

The idea behind this is to support the community, local businesses and at the same time favor customers with discounts and other benefits.

Why develop an app in this business model?

It was a pending project that I had since I lived in Ecuador, where I undertook an adventure with a platform that I never managed to complete for various reasons. I learned a lot from that failure. It is something that has happened to all entrepreneurs at some point.

Ariel Eduardo Morales Malpica, Pullce CEO and founder.

“I kept that “bug” that became the genesis of Pullce, a platform that was born for another market and with another approach. It is a complex business model because it has two end users, it must add value to companies, favor buyers and at the same time it must be profitable. So far it is a family business, without the participation of external partners”.

How do business owners in Miami benefit from Pullce?

The application is very easy to use. Customers don’t have to give their personal information, fill out forms, or clip coupons to benefit from a discount or a reward for their purchase.

Local business owners in Miami get with Pullce new customers, more visits to their websites, offers and all that with no upfront cost. It’s a simple, integrated marketing tool that allows you to give incentives to your customers.

How can I access the app to enjoy its benefits?

The app can be found on the App Store, the Play Store and the Pullce website for those who want to install it directly. It is completely free and available for the entire United States.

What merchants can I already find on Pullce?

The startup companies are primarily from Miami, Florida, but the app can be used all over the country. One of the options allows you to scan receipts from any retailer nationwide such as Walmart, Publix, CVS Pharmacy, or Walgreens to earn points, discounts, sweepstakes, gift cards and other incentives.

There are also options in Latino markets such as Sedano’s, Fresco y Más, Presidente or Farmacias Navarro, among others.

Pullce will soon be launched in Ecuador. “That is our future challenge, to fulfill this project that was left unfinished years ago and that, in spite of that, brought us here”.

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